Medford

Railroad Station: N. 5th and Front Sts., for Southern Pacific Lines.
Bus Station: Jackson Hotel, 614 S. Central St., for Pacific Greyhound and Inde-
pendent Motor Stages.

Airport: Municipal Airport, 3 m. NE. on State 62 for United Airlines; Taxi
$1.25.

Taxis: Fare, 25c minimum.

Accommodations: Five hotels; six tourist camps.

Information Service: Chamber of Commerce, 1 E. Main St., near depot; Oregon
State Motor Assn., 34 S. Riverside St.

Radio Station: KMED (1310 kc).
Motion Picture Houses: Four.

Svjimming: Merrick Natatorium, N. Riverside St., fee 25c.

Golf: Rogue River Valley Golf Association, Hillcrest Road, 18 holes, greens fees
$1 weekdays, $1.50 Sundays.

MEDFORD (1,377 alt., 11,007 pop.), summer resort town and fruit
and lumber center, lies in the heart of the Rogue River Valley, which
presents a picture of endless orchards, irrigated by clear mountain
streams and hemmed in, for the most part, by the steep walls of the
Cascade and Siskiyou Ranges, and the broken escarpment of Table
Rock. From the floor of the valley sloping benches and rounded foot-
hills rise to the surrounding mountains, which are heavily timbered with
yellow pine, sugar pine, fir, cedar, oak, madrona and other varieties of
trees. In the spring the valley is filled with coral-tinted blossoms; in
the autumn pears, apples, peaches, plums, almonds, and grapes are har-
vested.

The city is built on both sides of Bear Creek ten miles from its con-
fluence with Rogue River. Several bridges connect the east and west
sides of the town. Orchards extend on all sides of the city, and numer-
ous fruit trees abound within the city itself. Poor indeed is the home
that has neither apple nor pear trees in its yard. In the last two decades
Medford has made rapid growth, more than doubling in population;
but in spite of this it is a well-planned city. Native trees have been per-
mitted to grow and, supplemented by imported growths, give a park-
like effect to the town. An extensive park system and civic center with
architectural harmony adds to the attractiveness of the city plan. Along
the railroad tracks is an almost unbroken row of fruit-packing and ship-
ping warehouses, fragrant with fruit in late summer and early fall.

Many easterners maintain summer residences in the surrounding foot-
hills and mountains, and Medford's hotels and restaurants are crowded
with visitors. The city is in the heart of an extensive recreational area